12 May Elevator lobby art : don’t make a wasteland out of your first impression
Building owners and leasing agents — your lobby is your interactive business card. It’s the first thing that people see and it sets the tone of your location and “brand.”
What kind of tenants do you want to attract? When potential residents of both the business and residential kind visit your building they are going to consider how their guests and clients will respond to the first impression they have. Is it hip and fresh? Does it inspire? Does it speak youthful creativity or sophisticated elegance? Is it cutting edge or old school northwest? No matter what your answer, neglecting to invest in the right “vibe” for your elevator lobby can send the wrong message to potential tenants and result in lower occupancy.
Here are some ideas for different spaces:
Corporate office buildings: Tailor your lobby and elevator bays to the type of tenants you want to attract. For example, use geometric and abstract art for technology tenants. Medical and mental healthcare offices: Floral or fine art works best to create a soothing and calm environment. Boutique hotels: Focus on local art or artists in travel-oriented theme.
Historic to residential conversions: Archival photographs representative of the building or neighborhood. Keep in mind that different age demographics are inclined to different imagery. Younger tenants may be more drawn to edgy and contemporary art. Yet, in the case of empty nesters who are choosing a modern high-rise condominium, the edgier art works just as well to meet their aspirations to regain some youth. An art consultant can help you to choose the correct art, and the framing style, for your space and make sure that it coordinates with the existing interior elements, including strong carpet patterns or other surface textures.
Don’t forget, your art adds to the perceived value of your building and supports your brand and leasing efforts. Stand out from your competitors and fill those spaces with prosperous tenants!